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'Luzhou Old Cellar') is a company headquartered in Luzhou, Sichuan, China that specializes in the production, sale, and distribution of baijiu. [3] The distillery produces baijiu that is characteristic of the Nongxiang (Chinese: 濃香; lit. 'strong aroma') style of baijiu; so much so that the category had originally been named "luxiang ...
A Guojiao distillery, featuring apparatus for traditional baijiu distillation. Shuijing Fang (水井坊) distillery remains in Chengdu, Sichuan. Each baijiu distillery has its own qu which contains a specific microbiome that would develop their branded flavor profile. The troughs in which qu is cultured are traditionally an inseparable part of ...
The primary output of the distillery, Fenjiu, is a qingxiang baijiu that was one of the "Four Famous Spirits" as determined in the 1952 National Alcohol Appraisal Conference, assigning it as the representative of the eponymously named fēnxiāng (汾香; fen aroma) category that preceded the modern qingxiang designation. [3] [4]
Kweichow Moutai's position as a cultural icon has granted it broad market successes as well. Sitting at 181 on Fortune 500 China, the distillery is the largest non-technology company in China and the most valuable spirits brand worldwide [5] having surpassed the British multi-national spirits conglomerate Diageo in 2017. [6]
In May of that year, the "North China Liquor Company" (later renamed Beijing Distillery) was founded, merging 12 distilleries in the region, become the first state owned distillery in the newly founded People's Republic, and becoming the sole legal producer of erguotou baijiu. The first batch of erguotou was produced in September and named Hong ...
Niulanshan Distillery (Chinese: 牛栏山酒厂), known simply as Niulanshan (Chinese: 牛栏山; lit. 'Golden Ox Mountain') is a baijiu distillery headquartered in Niulanshan, Beijing , China . Known for their erguotou and "Bainiu Er"(白牛二) a very popular, affordable peizhijiu (配制酒; "prepared spirit"), they are one of the top ...
Maotai, or Moutai (simplified Chinese: 茅台; traditional Chinese: 茅臺; pinyin: máotái), is a style of baijiu made in the Chinese town of Maotai in Guizhou province. . Maotai is made from sorghum, a wheat-based qū, and water from the Chishui River, and it uses traditional Chinese techniques of fermentation, distillation, and aging, to produce a spirit with a nutty, grainy, and savory ...
The distillery's eponymous and proprietary spirit, Wuliyangye, is a nongxiang (濃香; strong aroma) baijiu made with a mix of five cereal grains: sorghum, rice, glutinous rice, wheat, and corn. [3] Wuliangye is one of the most popular baijiu brands both in China and abroad and as of 2023 is the second most valuable spirits brand in the world. [4]