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Ivory (French: Savon d'Ivoire) is an American flagship personal care brand created by the Procter & Gamble Company (P&G), including varieties of white and mildly scented bar soap that became famous for its claim of purity and for floating on water. Over the years, the brand has been extended to other varieties and products.
Bernays worked with Procter & Gamble for Ivory-brand bar soap. The campaign successfully convinced people that Ivory soap was medically superior to other soaps. He also promoted soap through sculpting contests and floating contests because the soap floated better than its competitors'.
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Originally, the bar soap floated like Procter & Gamble's Ivory bar soap. By the turn of the 20th century, Palmolive bar soap was the world's best-selling soap. Current Palmolive brand products include dishwashing liquid as well as personal care products such as shampoo, hair conditioner, body wash, bar soap and liquid hand-wash.
Stainless steel soap is a piece of stainless steel, in the form of a soap bar or other hand-held shape. Its purported purpose is to neutralize or reduce strong odors such as those from handling garlic , onion , durian , guava , salami , or fish .
Swan was advertised as a hand soap used in the kitchen or the bathroom to bathe the baby. A typical advertisement boasted that it was "the white floating soap that's purer than the finest castiles". Swan's print ads were colorful works of art that often featured children, babies, soapsuds, and, of course, a swan. Some people displayed the Swan ...