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  2. Risk perception - Wikipedia

    en.wikipedia.org/wiki/Risk_perception

    Factors of risk perceptions. Risk perception is the subjective judgement that people make about the characteristics and severity of a risk. [1] [2] [3] Risk perceptions often differ from statistical assessments of risk since they are affected by a wide range of affective (emotions, feelings, moods, etc.), cognitive (gravity of events, media coverage, risk-mitigating measures, etc.), contextual ...

  3. Cultural theory of risk - Wikipedia

    en.wikipedia.org/wiki/Cultural_Theory_of_risk

    Cultural Theory is an alternative to two other prominent theories of risk perception. The first, which is grounded in rational choice theory, treats risk perceptions as manifesting individuals’ implicit weighing of costs and benefits. [14]

  4. Cultural cognition of risk - Wikipedia

    en.wikipedia.org/wiki/Cultural_cognition_of_risk

    [23] [24] At the same time cultural theory, by asserting the orienting role of values, explains how the mechanisms featured in the psychometric paradigm can result in differences in risk perception among persons who hold different values. The interrelationship between individual values and perceptions of risk also calls into doubt the depiction ...

  5. Paul Slovic - Wikipedia

    en.wikipedia.org/wiki/Paul_Slovic

    Slovic says that even if there is a bad situation, if we have positive feelings toward something it lowers people's perception of risks but enhances their perception of benefits. [7] Slovic contributed towards the psychometric paradigm of risk perception. He found that people usually perceived most activities as having a high risk.

  6. Risk and Blame - Wikipedia

    en.wikipedia.org/wiki/Risk_and_Blame

    The collection contains sixteen lectures and essays, grouped in three parts: "Risk and blame" (six pieces) on the cultural theory of risk; "Wants and institutions" (five pieces) applying cultural theory to issues other than risk; and "Believing and thinking" (five pieces) on the cultural determinants of individual production of and response to ideas.

  7. Risk aversion (psychology) - Wikipedia

    en.wikipedia.org/wiki/Risk_aversion_(psychology)

    Most theoretical analyses of risky choices depict each option as a gamble that can yield various outcomes with different probabilities. [2] Widely accepted risk-aversion theories, including Expected Utility Theory (EUT) and Prospect Theory (PT), arrive at risk aversion only indirectly, as a side effect of how outcomes are valued or how probabilities are judged. [3]

  8. Fuzzy-trace theory - Wikipedia

    en.wikipedia.org/wiki/Fuzzy-trace_theory

    Fuzzy-trace theory (FTT) is a theory of cognition originally proposed by Valerie F. Reyna and Charles Brainerd [1] to explain cognitive phenomena, particularly in memory and reasoning. FTT posits two types of memory processes (verbatim and gist) and, therefore, it is often referred to as a dual process theory of memory.

  9. Affect heuristic - Wikipedia

    en.wikipedia.org/wiki/Affect_heuristic

    Affect, specifically negative affect, is an important method for increasing perceived risk considering its influences on perceived risk and thus has been utilized as essential for communicating risk to the public. Raising risk awareness is thought to be increased when risk information is presented in the form of frequences (e.g. “Within 40 ...