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Aristotle is credited with developing the basics of a system of rhetoric that "thereafter served as [the] touchstone" of the discipline, [2] influencing the development of rhetorical theory from ancient through modern times. The Rhetoric is regarded by most rhetoricians as "the most important single work on persuasion ever written."
Aristotle believed that those who used persuasion should use those forms of logical reasoning. [7] Having a logos appeal also enhances ethos because information makes the speaker look knowledgeable and prepared to their audience. However, the data can be confusing and thus confuse the audience.
One of the earliest models of communication was given by Aristotle. [2] [71] He speaks of communication in his treatise Rhetoric and characterizes it as a techne or an art. [72] His model is primarily concerned with public speaking and is made up of five elements: the speaker, the message, the audience, the occasion, and the effect. [71] [73]
Aristotle's treatise on rhetoric systematically describes civic rhetoric as a human art or skill (techne). It is more of an objective theory [clarification needed] than it is an interpretive theory with a rhetorical tradition. Aristotle's art of rhetoric emphasizes persuasion as the purpose of rhetoric.
Public speaking, also called oratory, is the practice of delivering speeches to a live audience. [3] Throughout history, public speaking has held significant cultural, religious, and political importance, emphasizing the necessity of effective rhetorical skills. It allows individuals to connect with a group of people to discuss any topic.
Aristotle divided public speaking into three parts: the speaker, the subject and the audience. He considered the audience the most important, determining the speech’s end and object. Therefore, audience analysis, which is the process of evaluating an audience and its background is essential.
Argumentation theory is the interdisciplinary study of how conclusions can be supported or undermined by premises through logical reasoning. With historical origins in logic, dialectic, and rhetoric, argumentation theory includes the arts and sciences of civil debate, dialogue, conversation, and persuasion.
According to Plato, lexis is the manner of speaking.Plato said that lexis can be divided into mimesis (imitation properly speaking) and diegesis (simple narrative). Gerard Genette states: "Plato's theoretical division, opposing the two pure and heterogeneous modes of narrative and imitation, within poetic diction, elicits and establishes a practical classification of genres, which includes the ...