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Click-through rate (CTR) is the ratio of clicks on a specific link to the number of times a page, email, or advertisement is shown. It is commonly used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns.
Click tracking is when user click behavior or user navigational behavior is collected in order to derive insights and fingerprint users. [ 1 ] [ 2 ] Click behavior is commonly tracked using server logs which encompass click paths and clicked URLs (Uniform Resource Locator).
Click analytics, also known as Clickstream is a special type of web analytics that gives special attention to clicks. Commonly, click analytics focuses on on-site analytics. An editor of a website uses click analytics to determine the performance of his or her particular site, with regard to where the users of the site are clicking.
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Conversion rate optimization seeks to increase the percentage of website visitors that take a specific action (often submitting a web form, making a purchase, signing up for a trial, etc.) by methodically testing alternate versions of a page or process, [7] and through removing impediments to user experience and improving page loading speeds.
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