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Zola is an online wedding registry, wedding planner, and retailer. It is a female-led e-commerce company that allows couples to register for gifts, experiences, and cash funds as well as add gifts from other stores. Zola has also expanded into wedding planning with free wedding websites, invitations, and items for the wedding day.
Additionally, there are registry services that allow registrants to place items from many stores on a single registry (commonly called universal registries). In the UK, bridal registries are more commonly known as wedding lists. It is common for couples to send out a copy of their wedding list details with their wedding invitations.
The registry system should benefit the retailer by bringing customers to their store or website, to purchase products the merchant carries. [ citation needed ] The store is often able to deliver all of the gifts to the recipients at a mutually convenient time before or after the event, for the convenience of both the givers and the recipient.
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These may include an RSVP response card, a separate invitation to a wedding reception, and information such as maps, directions, childcare options, and hotel accommodations. Wedding invitations should be sent out 6–8 weeks prior to a wedding, with slightly more time being given for out of town or destination weddings. [13]