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A bridal registry or wedding registry is a service provided by a website or retail store that assists engaged couples in the communication of gift preferences to wedding guests. Selecting items from store stock, the couple lists desired items and files this list with the chosen merchant.
Zola is an online wedding registry, wedding planner, and retailer. It is a female-led e-commerce company that allows couples to register for gifts, experiences, and cash funds as well as add gifts from other stores. Zola has also expanded into wedding planning with free wedding websites, invitations, and items for the wedding day.
For her registry, Steele opted for a variety of household items, like weights, since she was no longer going to the gym, and a Roomba vacuum because she had less time to clean.
In February 2020, The Knot Worldwide announced it acquired Hitched, a U.K.-based wedding brand. [22] In response to COVID-19, the company launched a $10 million assistance program for wedding vendors in need of support and introduced a campaign called Love is Essential covering the cost of dream marriage proposals for essential workers. [23] [24]
The registry system should benefit the retailer by bringing customers to their store or website, to purchase products the merchant carries. [ citation needed ] The store is often able to deliver all of the gifts to the recipients at a mutually convenient time before or after the event, for the convenience of both the givers and the recipient.
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