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Beats Electronics LLC (also known as Beats by Dr. Dre, Beats by Dre or simply Beats) is an American consumer audio products manufacturer headquartered in Culver City, California. [1] [2] The company was founded in 2006 by music producer Dr. Dre and record company executive Jimmy Iovine. Since 2014, it has been an Apple subsidiary.
In 2006, Iovine and close friend, hip hop musician Dr. Dre, co-founded Beats Electronics. Two years later, the brand launched its first official set of headphones. [ 6 ] In late 2013, they began development for Beats Music , and released it in 2014, which went on to become the framework for Apple Music . [ 7 ]
In 2008, Brunner collaborated with Jimmy Iovine and Dr. Dre to launch Beats by Dre, and is responsible for the design of the company's lines of headphones and speakers [11] including Beats Studio, [12] Powerbeats, Mixr, [13] Solo and Solo Pro as well as the Pill wireless speaker, [14] among others.
Years before they sell their Beats headphone company to Apple Inc. for US $3 billion (the largest acquisition in Apple's history), Dr. Dre and Jimmy Iovine's music careers begin on opposite coasts with nothing but a little ambition, many frustrating setbacks, and a few good breaks — allowing each to show the world their talent for producing hits.
Monster DNA headphones. Monster established a partnership with rap mogul Dr. Dre and Interscope Records in 2007 to design and manufacture the Beats Electronics line of headphones called "Beats by Dr. Dre". [13] This led to a trend among headphone manufacturers to create celebrity-endorsed products.
Beats Music was a subscription-based music streaming service owned by the Beats Electronics division of Apple Inc. The service combined algorithmic personalization with curated music suggestions. Development began in 2012 under the codename "Daisy."