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Beats initially partnered with inventor Noel Lee and his company Monster Cable, an audio and video component manufacturer based in Brisbane, California, to manufacture and develop the first Beats-branded products, and debuted its first product, Beats by Dr. Dre Studio headphones, on July 25, 2008.
Monster established a partnership with rap mogul Dr. Dre and Interscope Records in 2007 to design and manufacture the Beats Electronics line of headphones called "Beats by Dr. Dre". [13] This led to a trend among headphone manufacturers to create celebrity-endorsed products.
It was originally a conversation between the two where Iovine exclaimed to Dre, "fuck sneakers, we need to do speakers." [84] The first set of headphones were produced in 2007 and were officially launched in 2008. [85] From 2009 to 2011, Beats enclosed endorsement deals with Monster Cable and Hewlett-Packard.
Lee and his son worked with Dr. Dre and Jimmy Iovine to collaborate on the Beats brand of headphones, which was later acquired by Apple for $3 billion in 2014. According to Business Insider, Beats Electronics denies that Monster had a role in the design of the headphones. [13]
Beats Pill is a line of portable Bluetooth speakers produced by Beats Electronics, presently a subsidiary of Apple Inc. The speakers are characterized primarily by their capsule -like form factor. Several Pill models have been released since the original launch in 2012, with the most recent version released in 2024.
In 2006, Dre co-founded Beats Electronics with his partner, Jimmy Iovine. [142] Its first brand of headphones were launched in July 2008. The line consisted of Beats Studio, a circumaural headphone; Beats Tour, an in-ear headphone; Beats Solo & Solo HD, a supra-aural headphone; Beats Spin; Heartbeats by Lady Gaga , also an in-ear headphone; and ...