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A beauty YouTuber is an individual who creates content for YouTube, publishing videos in the realm of cosmetics, fashion, hairstyling, and nail art. [1] [2] In 2016, there were more than 5.3 million beauty videos on YouTube, with 86% of the top 200 beauty videos created by individual beauty vloggers, as opposed to marketers using the platform to promote cosmetic brands.
Laura Ann Lee (born September 1, 1988) is an American make-up artist, YouTuber, entrepreneur, and blogger.. She began her career as a make-up blogger in 2013 and is the founder and owner of cosmetics brand Laura Lee Los Angeles and the fashion brand Minimla.
According to Newsweek, she is "widely considered to be a progenitor of YouTube’s beauty scene" and "the mother of the YouTube beauty community." [9] She reached the one-million subscriber milestone in early 2016. [10] Westbrook primarily focuses on makeup and beauty reviews, tips, and tutorials. [11]
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Ayo Edebiri. MICHAEL TRAN/AFP via Getty Images When working her magic on Ayo Edebiri ahead of the 2024 Golden Globes, celebrity makeup artist Dana Delaney wanted the actress to “look like ...
Her videos focused on beauty, fashion, and "Do It Yourself" tips. As of 2016, she was one of the fastest-growing stars on YouTube, having garnered over 4 million subscribers in three years. Throughout 2018, she focused on children's content: DIY videos, prank videos, and slime videos. She earned over 1.8 billion views over her YouTube career. [4]
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