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A beauty YouTuber is an individual who creates content for YouTube, publishing videos in the realm of cosmetics, fashion, hairstyling, and nail art. [1] [2] In 2016, there were more than 5.3 million beauty videos on YouTube, with 86% of the top 200 beauty videos created by individual beauty vloggers, as opposed to marketers using the platform to promote cosmetic brands.
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[5] [6] [7] The fashion, beauty and lifestyle blog expanded into a YouTube channel in 2009, while Sugg was working for British clothing retailer New Look. [6] [8] Sugg's main channel, Zoella, first named "zoella280390" after her birth date, is mostly fashion, beauty hauls, and "favourites" videos (showing her favourite products of the previous ...
According to Newsweek, she is "widely considered to be a progenitor of YouTube’s beauty scene" and "the mother of the YouTube beauty community." [9] She reached the one-million subscriber milestone in early 2016. [10] Westbrook primarily focuses on makeup and beauty reviews, tips, and tutorials. [11]
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