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In Indian culture, the wedding dress of the bride comes from the groom's side as a shagun. Red is considered to be the most auspicious color among Hindus. While the sari is preferred as the bridal dress in South India , West , East India , traditional wear such as the mekhela sador is preferred in North-east India and brides of the North of ...
[69] [70] While women have the choice to wear either Western or traditional dress to work, [71] most Indian multinational companies insist that male employees wear Western dress. Women's clothing in India nowadays consists of both formal and casual wear such as gowns, pants, shirts, and tops.
Madeleine Vionnet was an early innovator of the bias-cut, using it to create clinging dresses that draped over the body's contours. [19] Advertisement for women's fashion at McWhirters department store, Brisbane, Australia, 1941. Through the mid-1930s, the natural waistline was often accompanied by emphasis on an empire line.
One major instance of this was in Kerala, where only upper-caste women were allowed to wear blouses. Though, from 1813 to 1859 the Channar Revolt was supported by Christian missionaries who wanted Indian women to wear blouses. [19] Another influence of the British on Indian women's clothing was the introduction of new materials.
Weddings are a major business in India. According to a report by KPMG in 2017, the Indian wedding industry is estimated to be around $40–50 billion. [19] It is the second largest wedding market after the United States, which is at $70 billion. [20]
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