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In 2001, while ordering screen-printed shirts for the metalcore band he played in (On Broken Wings), Earle ran off a few shirts designed with the "Johnny Cupcakes" nickname. [1] Almost immediately, co-workers and store customers noticed the cupcake-themed shirts whenever he wore them, and many inquired about how to purchase them.
The company focuses on selling casual shirts that are designed not to be tucked into pants, and thus are cut a bit shorter than typical men's dress shirts. The first Untuckit brick-and-mortar store was opened in September 2015; as of today, the company now has 73 stores [ 1 ] in various cities in North America and the United Kingdom.
RushOrderTees currently occupies a 63,000-square-foot (5,900 m 2) t-shirt printing and embroidery facility in Philadelphia. [ 2 ] [ 4 ] The company has a revenue of US$22.9 million as of 2015. [ 5 ] It serves as an official apparel provider for the Philadelphia 76ers with which it has entered a partnership.
A new batch of T-shirts was printed once the previous batch had sold out. In 2000, Threadless would print shirts every few months. By 2004, the company was printing new shirts every week. By 2004, Threadless was big enough that skinnyCorp did not need to continue outside client work. The company moved to a larger warehouse space.
The company has also expanded into other products such as smartphone cases, notebooks, mugs, and canvas prints. In 2016, TeePublic shipped more than one million products. [5] In August 2016, the company took down a controversial T-shirt mocking the USC football team. [6]
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