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2. Referral marketing - Wikipedia

   en.wikipedia.org/wiki/Referral_marketing

   Online referral marketing is the internet-based, or Software as a Service (SaaS) approach, to traditional referral marketing. By tracking customer behavior online through the use of web browser cookies and similar technology

3. Affiliate tracking software - Wikipedia

   en.wikipedia.org/wiki/Affiliate_tracking_software

   Affiliate Tracking Software is used to track the referral, endorsement or recommendation made by one person or company to buy products or services from another person or company. Tracking is necessary to manage and reward or compensate the participants of an affiliate marketing group of participants or affiliate networks .

4. How to Conduct a Digital Marketing Audit: The Essential ... - AOL

   www.aol.com/lifestyle/conduct-digital-marketing...

   This includes organic, direct, referral, and paid traffic. User Behavior: Take a look at metrics like bounce rate, average session duration, and pages per session to get a sense of your users ...

5. Referral economy - Wikipedia

   en.wikipedia.org/wiki/Referral_economy

   Because of it, when the customer listens to someone's need, he will mention you. [18] Referral marketing is easy to measure and optimize. Track how successful your program is and the ways in which you can regulate to attract a higher rate of sales, is easy given the social nature of referral marketing online. [19] Referral marketing builds trust.

6. Customer relationship management - Wikipedia

   en.wikipedia.org/wiki/Customer_relationship...

   CRM systems that track and measure marketing campaigns over multiple networks, tracking customer analysis by customer clicks and sales. Some CRM software is available as a software as a service (SaaS), delivered via the internet and accessed via a web browser instead of being installed on a local computer. Businesses using the software do not ...

7. Lead generation - Wikipedia

   en.wikipedia.org/wiki/Lead_generation

   A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service. Leads may come from various sources or activities, for example, digitally via the Internet , through personal referrals, through telephone calls either by the company or telemarketers , through ...