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  2. Nice 'n Easy (hair coloring) - Wikipedia

    en.wikipedia.org/wiki/Nice_'n_Easy_(hair_coloring)

    Nice ’n Easy is a shampoo-in permanent hair-colouring product for home use. It was introduced in 1965, billed as the first shampoo-in hair colour, with the advertising tagline, “The closer he gets...the better you look.” [ 1 ]

  3. Clairol - Wikipedia

    en.wikipedia.org/wiki/Clairol

    By 1959, Clairol was considered the leading company in the U.S. hair-coloring industry. In 2004, Clairol registered annual sales of US$1.6 billion from the sale of its hair-care products. [2] As of 2014, Clairol manufactures hair-coloring products sold under the brand names "Natural Instincts", "Nice 'n Easy", and "Perfect Lights". [3]

  4. Shirley Polykoff - Wikipedia

    en.wikipedia.org/wiki/Shirley_Polykoff

    In 1955 she took over the Clairol account, and her advertising campaign, which became a classic, [4] helped take hair color sales from $25 million to $200 million annually, with Clairol holding a 50% market share. [5]

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  6. Tracey Norman - Wikipedia

    en.wikipedia.org/wiki/Tracey_Norman

    After a biographical piece was written about Norman in December 2015 by New York Magazine's digital fashion site "The Cut", Clairol reached out to Norman and in 2016 announced that Norman would become the face of their 'Nice 'n Easy Color As Real As You Are' campaign. Clairol global associate brand director Heather Carruthers stated that the ...

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