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  2. 72 Small Business Quotes to Inspire Owners and Customers - AOL

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  3. 50 positive life quotes to inspire, and lift your ... - AOL

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    "Life's a climb. But the view is great." There are times when things seemingly go to plan, and there are other moments when nothing works out. During those instances, you might feel lost.

  4. 50 motivational quotes that will inspire you to chase your goals

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    When you need an extra boost of inspiration, these motivational quotes will inspire you to keep going. Skip to main content. 24/7 Help. For premium support please call: 800-290-4726 more ways ...

  5. First-mover advantage - Wikipedia

    en.wikipedia.org/wiki/First-mover_advantage

    In marketing strategy, first-mover advantage (FMA) is the competitive advantage gained by the initial ("first-moving") significant occupant of a market segment.First-mover advantage enables a company or firm to establish strong brand recognition, customer loyalty, and early purchase of resources before other competitors enter the market segment.

  6. Top-of-mind awareness - Wikipedia

    en.wikipedia.org/wiki/Top-of-mind_awareness

    In marketing, "top-of-mind awareness" refers to a brand or specific product being first in customers' minds when thinking of a particular industry or category. [1]Top-of-mind awareness is defined in Marketing Metrics: "The first brand that comes to mind when a customer is asked an unprompted question about a category.

  7. The customer is always right - Wikipedia

    en.wikipedia.org/wiki/The_customer_is_always_right

    "The customer is always right" is a motto or slogan which exhorts service staff to give a high priority to customer satisfaction. It was popularised by pioneering and successful retailers such as Harry Gordon Selfridge , John Wanamaker and Marshall Field .

  8. List of Coca-Cola slogans - Wikipedia

    en.wikipedia.org/wiki/List_of_Coca-Cola_slogans

    (Slogans used by Coca-Cola in the United States are typically also the ones used in Canada, Ireland, and the United Kingdom.). 1886 – Drink Coca-Cola; 1905 – Coca-Cola revives and sustains.

  9. Customer delight - Wikipedia

    en.wikipedia.org/wiki/Customer_delight

    Customer delight means surprising a customer by exceeding their expectations and thus creating a positive emotional reaction. This emotional reaction leads to word of mouth . Customer delight directly affects the sales and profitability of a company, as it helps to distinguish the company and its products and services from the competition .