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2. Microsoft Advertising - Wikipedia

   en.wikipedia.org/wiki/Microsoft_Advertising

   As search marketing grew, Microsoft began developing its own system, MSN adCenter, for selling PPC advertisements directly to advertisers. As the system was phased in, MSN Search (now Bing) showed Yahoo! and adCenter advertising in its search results. Microsoft effort to create AdCenter was led by Tarek Najm, then general manager of the MSN ...

3. Microsoft pubCenter - Wikipedia

   en.wikipedia.org/wiki/Microsoft_pubCenter

   Microsoft pubCenter, formerly Content Ads, is a publisher's ad serving application developed by Microsoft in addition to Microsoft's Bing Ads, which allows advertisers to place ads on search engines as well as select MSN web sites or applications. Microsoft pubCenter is available for Windows Application, Windows Phone Apps and web publishers.

4. Microsoft adCenter Labs - Wikipedia

   en.wikipedia.org/wiki/Microsoft_adCenter_Labs

   Microsoft adCenter Labs (a.k.a. adlabs), is an applied research group at Microsoft that supports Microsoft adCenter. Microsoft adCenter (formerly MSN adCenter ), is the division of the Microsoft Network (MSN) responsible for MSN's advertising services.

5. MSN - Wikipedia

   en.wikipedia.org/wiki/MSN

   MSN is a web portal and related collection of Internet services and apps provided by Microsoft.The main webpage provides news, weather, sports, finance and other content curated from hundreds of different sources that Microsoft has partnered with. [2]

6. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. [1] [2] This differs from more traditional advertising, which usually requires upfront payment regardless of engagement.

7. Microsoft Bing - Wikipedia

   en.wikipedia.org/wiki/Microsoft_Bing

   Microsoft Bing (also known simply as Bing) is a search engine owned and operated by Microsoft.The service traces its roots back to Microsoft's earlier search engines, including MSN Search, Windows Live Search, and Live Search.