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  2. Account-based marketing - Wikipedia

    en.wikipedia.org/wiki/Account-based_marketing

    Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed in enterprise-level sales organizations.

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  4. Swimlane - Wikipedia

    en.wikipedia.org/wiki/Swimlane

    A Swimlane was first introduced to computer-based Process Modeling by IGrafx in 1993 and trademarked in 1996. It may also be referred to as a functional band (as it is in Microsoft Visio 2007) and is used in the same way, to create a cross functional flowchart to map a process within the functional units of a business. [3]

  5. Sales (accounting) - Wikipedia

    en.wikipedia.org/wiki/Sales_(accounting)

    Gross sales are the sum of all sales during a time period. Net sales are gross sales minus sales returns, sales allowances, and sales discounts. Gross sales do not normally appear on an income statement. The sales figures reported on an income statement are net sales. [4] sales returns are refunds to customers for returned merchandise / credit ...

  6. Chart of accounts - Wikipedia

    en.wikipedia.org/wiki/Chart_of_accounts

    Each account in the chart of accounts is typically assigned a name. Accounts may also be assigned a unique account number by which the account can be identified. Account numbers may be structured to suit the needs of an organization, such as digit/s representing a division of the company, a department, the type of account, etc.

  7. Perceptual mapping - Wikipedia

    en.wikipedia.org/wiki/Perceptual_mapping

    Perceptual mapping or market mapping is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. The positioning of a brand is influenced by customer perceptions rather than by those of businesses.

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