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In January 2014, Tikona received approval from the Foreign Investment Promotion Board to raise Rs 2.48 billion ($41.8 million) through foreign direct investment. [5] Tikona requested an increase in the foreign equity participation from 71 per cent to 72.58 per cent through the issue of compulsorily convertible debentures and equity shares to the existing non-resident investors.
After rebranding the company from mKhoj to InMobi, they received Series A funding of $7.1 million USD from Kleiner Perkins Caufield & Byers in 2008, and Series B funding to the tune of $8 Million USD in 2010. [18] In 2011, the start-up raised $200 million USD from Softbank Group. The investment was doled out in two tranches, US$100 million in ...
Dreamplug Technologies Pvt. Ltd. d/b/a CRED is an Indian fintech company, based in Bangalore. [2] [3] [4] Founded in 2018 by Kunal Shah, [5] [6] it is a reward-based credit card payments app. [7] CRED also allows users to make house rent payments [8] and provides short-term credit lines. [9] As of 2024, the company is valued at around $6.4 ...
It is the responsibility of marketing managers to ensure that the execution of marketing programs achieves the desired objectives and does so in a cost-efficient manner. Marketing management therefore often makes use of various organizational control systems, such as sales forecasts , and sales force and reseller incentive programs, sales force ...
Draft Direct Worldwide and FCB merged in June 2006, to form Draftfcb. Less than a year after the merger, in April 2007, Kmart switched its $740 million account from Grey New York to Draftfcb Chicago without a pitch. [9] On 10 March 2014, the agency was renamed as FCB, six months after the appointment of worldwide CEO Carter Murray. [10]
The National Agricultural Cooperative Marketing Federation of India (NAFED) is an organization of marketing cooperatives for agricultural produce in India. [1] It was founded on the birthday of Mahatma Gandhi on 2 October 1958 to promote the trade of agricultural produce and forest resources across the nation. [ 2 ]
In Touch Networks is an online technology company based in Manchester, England. The company operates a networking and development network for semi-professionals looking to enhance their portfolio. The company operates a networking and development network for semi-professionals looking to enhance their portfolio.
ATL & BTL Agencies refer to two different styles of marketing agencies, especially in promotion marketing and communication. "ATL" stands for "Above The Line", meaning that the advertising is going to be deployed around a wider target audience, e.g. television (TVC), radio, or billboards. applicable when a product is directed for a broader spectrum of consumers, for example a soft drink ...