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In 1956, Secret was introduced as a cream that was applied with fingers to the underarm area for underarm odor control. It was the first antiperspirant/deodorant product made for, and marketed to, women. In 1958, Secret introduced a roll-on product, with a spray following in 1964. [1] The solid round stick version was launched in 1978.
When it comes to women's deodorants and antiperspirants, Secret is one of the most well-known names, and for a good reason: it works. Its Outlast sweat and odor protection stick formulation boasts ...
According to Secret, its new Whole Body deodorant — an aluminum-free product available as a stick, cream or spray, which comes scented or unscented — is "recommended by four out of five ...
Unlimited 96-Hour Antiperspirant & Deodorant Dry Spray. ... Secret is the gold standard. Containing 20 percent aluminum zirconium, it won't let you down on marathon days—real or metaphorical ...
Procter & Gamble has issued a recall for 18 Secret and Old Spice aerosol spray deodorants because of the presence of a chemical compound that can cause cancer.
Between 1942 and 1957, the market for deodorants increased 600 times to become a $70 million market. Deodorants were originally marketed primarily to women, but by 1957 the market had expanded to male users, and estimates were that 50% of men were using deodorants by that date. The Ban Roll-On product led the market in sales. [18]
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