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In 1995, Marriott was the first hotel company to offer online reservations. [23] In April 1995, Marriott acquired a 49% interest in The Ritz-Carlton Hotel Company. [24] Marriott believed that it could increase sales and profit margins for The Ritz-Carlton, a troubled chain with many properties either losing money or barely breaking even.
In airline reservation systems, a record locator is an alphanumeric code used to identify and access a specific record on an airline’s reservation system. An airline’s reservation system automatically generates a unique record locator whenever a customer makes a reservation or booking, commonly known in the industry as an itinerary.
The system used teleprinter machines located around the world to feed information into the system, which then sent orders back to teleprinters located at the fighter bases. It was one of the first online systems. [3] Smith and Watson observed that the SAGE system's basic architecture was suitable for use in American Airlines' booking services.
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In 1972, the Marriott lodging division acquired the Greek-based Sun Line cruise line, [10] which it owned until 1987. [11] In 1975, Marriott Hotels & Resorts expanded to Europe, with the opening of the Amsterdam Marriott. [12] In these first several decades, Marriott International owned and managed many of the hotels within its portfolio.
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