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Endpoint detection and response (EDR), also known as endpoint threat detection and response (ETDR), is a cybersecurity technology that continually monitors an "endpoint" (e.g. a client device such as a mobile phone, laptop, Internet of things device) to mitigate malicious cyber threats.
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.
[1] [2] It is typically written as a part of product marketing or product management. The document should explain: What (new) product is being discussed; Who the target customers are; What products are in competition with the proposed one; Why customers are likely to want this product. What holds the customers back from purchasing the product.
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
The Profit Impact of Market Strategy [1] (PIMS) program is a project that uses empirical data to try to determine which business strategies make the difference between success and failure. It is used to develop strategies for resource allocation and marketing .
Syndicated research is a single research study conducted by a research company with its results available, for sale, to multiple companies. [14] Pre-market research can be conducted to optimize advertisements for any medium : radio, television, print (magazine, newspaper or direct mail), outdoor billboard (highway, bus, or train), or Internet.
Marketing management often implies market research and marketing research to perform a primary analysis. For this, a variety of techniques are implemented. Some of the most common ones include: Qualitative marketing research, such as focus groups and various types of interviews; Quantitative marketing research, such as statistical surveys
An event data recorder (EDR), more specifically motor vehicle event data recorder (MVEDR), similar to an accident data recorder, (ADR) sometimes referred to informally as an automotive black box (by analogy with the common nickname for flight recorders), is a device installed in some automobiles to record information related to traffic collisions.