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Overall sales of Coors Light fell last year nearly 2% to roughly $2.7 billion and volume slipped 3.5%. As a result of the sluggish sales for many of its beers, Molson Coors trimmed its 2024 sales ...
Coors Light is not the only company in recent memory to debut an alter ego. In October 2024, Goldfish temporarily changed its name to the much more mature “Chilean Sea Bass” to appeal to adults.
Coors Light has a "mountain icon" to represent the beer as part of the logo. As of 2020, the icon is a stylized drawing of a mountain with two peaks, along with the removal of their famous 'cold lined' can conditioning blue liner. Coors Light advertising highlights the quality of the beer as the most refreshing place on earth. Additionally ...
Molson Coors was created by the merger of two of North America's largest breweries: Molson of Canada, and Coors of the United States, on February 9, 2005. [1] Molson Coors acquired full ownership of the Miller brand portfolio from SABMiller in 2016. [ 2 ]
They compare the color to boxes printed around the world to ensure consistent brand colors,” Schiraldi explained. “Most printers only use four colors: cyan (blue-green), yellow, magenta and black.
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