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[citation needed] The watches and jewelry section showed the strongest performance, growing in value by 23.3 percent, while the clothing and accessories section grew 11.6 percent between 1996 and 2000, to $32.8 billion. The largest ten markets for luxury goods account for 83 percent of overall sales and include Brazil, China, France, Germany ...
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[2] [48] The watch model was named "Watch of the Year" in innovation category in 2002. [ 1 ] [ 2 ] This use of silicon parts in a mechanical movement was an industry first. [ 35 ] [ 31 ] In 2005, the brand launched the "Freak Diamond Heart" watch, featuring a patented escapement made from synthetic diamonds. [ 49 ]
On 27 July 2006, the company launched a lower-priced diffusion line McQ. [27] The line, separate from the main house, carried upscale men's and women's ready-to-wear and accessories, was exclusively designed by Lee Alexander McQueen, manufactured and distributed worldwide by SINV SpA under the terms of a five-year license agreement with Alexander McQueen. [28]
Established in 1979, [43] Armani Collezioni (known as Giorgio Armani Le Collezioni for women and Mani for men before 2000) [44] was the diffusion line of Giorgio Armani that retailed at a lower price than Giorgio Armani and the haute couture line, Armani Privé. The logo was usually displayed in black and written on a white label but often varies.