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  2. On Floating Bodies - Wikipedia

    en.wikipedia.org/wiki/On_Floating_Bodies

    Any body wholly or partially immersed in a fluid experiences an upward force equal to the weight of the fluid displaced. In addition to the principle that bears his name, Archimedes discovered that a submerged object displaces a volume of water equal to the object's own volume (upon which the story of him shouting "Eureka" is based). This ...

  3. Buoyancy - Wikipedia

    en.wikipedia.org/wiki/Buoyancy

    Buoyancy (/ ˈ b ɔɪ ən s i, ˈ b uː j ən s i /), [1] [2] or upthrust is a net upward force exerted by a fluid that opposes the weight of a partially or fully immersed object. In a column of fluid, pressure increases with depth as a result of the weight of the overlying fluid. Thus, the pressure at the bottom of a column of fluid is greater ...

  4. Decoy effect - Wikipedia

    en.wikipedia.org/wiki/Decoy_effect

    Adding a decoy may affect consumer preference. In marketing, the decoy effect (or attraction effect or asymmetric dominance effect) is the phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated. [1]

  5. Six forces model - Wikipedia

    en.wikipedia.org/wiki/Six_forces_model

    The model provides a framework of six key forces that should be considered when defining corporate strategy to determine the overall attractiveness of an industry. The forces are: Competition – assessment of the direct competitors in a given market; New Entrants – assessment in the potential competitors and barriers to entry in a given market

  6. Lift (force) - Wikipedia

    en.wikipedia.org/wiki/Lift_(force)

    Aerostatic lift or buoyancy, in which an internal fluid is lighter than the surrounding fluid, does not require movement and is used by balloons, blimps, dirigibles, boats, and submarines. Planing lift, in which only the lower portion of the body is immersed in a liquid flow, is used by motorboats, surfboards, windsurfers, sailboats, and water ...

  7. Industrial marketing - Wikipedia

    en.wikipedia.org/wiki/Industrial_marketing

    Industrial marketing or business-to-business marketing is the marketing of goods and services by one business to another. Industrial goods are those an industry uses to produce an end product from one or more raw material. The term industrial marketing has largely been replaced by the term business-to-business marketing (B2B).

  8. Fluid mechanics - Wikipedia

    en.wikipedia.org/wiki/Fluid_mechanics

    Fluid mechanics, especially fluid dynamics, is an active field of research, typically mathematically complex. Many problems are partly or wholly unsolved and are best addressed by numerical methods, typically using computers. A modern discipline, called computational fluid dynamics (CFD), is devoted to this approach. [2]

  9. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing." These four P's are: