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  2. Mergers and acquisitions - Wikipedia

    en.wikipedia.org/wiki/Mergers_and_acquisitions

    An acquisition/takeover is the purchase of one business or company by another company or other business entity. Specific acquisition targets can be identified through myriad avenues, including market research, trade expos, sent up from internal business units, or supply chain analysis. [ 2 ]

  3. Market penetration - Wikipedia

    en.wikipedia.org/wiki/Market_penetration

    It is measured by the amount of sales volume of an existing good or service compared to the total target market for that product or service. [2] Market penetration is the key for a business growth strategy stemming from the Ansoff Matrix (Richardson, M., & Evans, C. (2007). H.

  4. Business valuation - Wikipedia

    en.wikipedia.org/wiki/Business_valuation

    Business valuation is a process and a set of procedures used to estimate the economic value of an owner's interest in a business. Here various valuation techniques are used by financial market participants to determine the price they are willing to pay or receive to effect a sale of the business. In addition to estimating the selling price of a ...

  5. Leaseback - Wikipedia

    en.wikipedia.org/wiki/Leaseback

    Help finance expansion of the existing business, purchase new plant equipment, or invest in new business opportunities. A sale leaseback enables a corporation to access more capital than traditional financing methods. When the real estate is sold to an outside investor, the corporation receives 100% of the value of the property.

  6. Cross-selling - Wikipedia

    en.wikipedia.org/wiki/Cross-selling

    Unlike the acquiring of new business, cross-selling involves an element of risk that could disrupt the relationship of existing clients. For that reason, it is important to ensure that the additional product or service being sold to the client or clients enhances the value the client or clients get from the organization.

  7. Business broker - Wikipedia

    en.wikipedia.org/wiki/Business_broker

    Business brokers, also called business transfer agents, or intermediaries, assist buyers and sellers of privately held businesses in the buying and selling process.They typically estimate the value of the business; advertise it for sale with or without disclosing its identity; handle the initial potential buyer interviews, discussions, and negotiations with prospective buyers; facilitate the ...

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