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By 1990, the Coca-Cola Company was ready to introduce a radically different marketing campaign for New Coke under the name Coke II, but in only one market – Spokane, Washington, a Pepsi stronghold. The company and bottler put significant resources into the launch of Coke II, including offering 16 oz. cans with 4 oz. free, new "We've Got Your ...
Coke Zero Facial Profiler; Coming Together; Country Sunshine; Diet Coke Break; H 2 NO; Hey Kid, Catch! I'd Like to Teach the World to Sing; The Lost Island of Alanna; MagiCan; Max Headroom; Move to the Beat; My Coke Rewards; MyCoke; Once Upon a Wheel; Open Happiness; Pepsi Invaders; The Polar Bears; Share a Coke
The Coca-Cola Company has used various advertising slogans since its inception in 1886. [1 ... 1986 – Catch the Wave (for New Coke) 1987 – When Coca-Cola is a ...
Coke's wildly successful 'Share a Coke' campaign drove their declining sales back up in 2014-2015, and is celebrated as one of the best-performing campaigns in the company's history. The brand's ...
In the early 2010s, The “Share a Coke” campaign replaced the traditional Coca-Cola logo with common names, encouraging consumers to find and share a Coke with friends, family, and even strangers.
Coca-Cola's largest social media project ever has come to an end. The company's three "happiness ambassadors" have completed a journey of more than 275,000 miles, 186 countries and 365 days in ...
The typeface You 2 that was created for the campaign. The Share a Coke campaign was subsequently rolled out in over 80 countries. [3] [4] [5] In Australia, the advertising agency Ogilvy estimated that the campaign increased Coke's share of the category by 4% and increased consumption by young adults by 7%. The campaign received multiple awards ...
Fans Determine Storyline of Coca-Cola Big Game Ad Campaign in Real Time Fans Can't Determine the Winner of the Big Game, But They Can Choose Who Wins the Coke in a Colorful Fan-driven Race for the ...
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