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Russell Athletic is an American clothing manufacturer based in Bowling Green, Kentucky. Currently a subsidiary of global company Fruit of the Loom , Russell Athletic was the main brand of Russell Brands, LLC. until its acquisition in 2006.
Russell Brands, LLC was an American corporation that manufactured sports equipment, marketing its products under many brands and subsidiaries, such as Russell Athletic (its flagship brand) and Spalding. Formerly a publicly traded company, Russell Brands was acquired by Fruit of the Loom, a wholly owned subsidiary of Berkshire Hathaway, in 2006. [3]
Brittania Sportswear was launched in 1973 by Walter Schoenfeld in Seattle, WA [4] It once reached sales of $300 million a year and was the country's top-selling blue jean. It plummeted into Chapter 11 bankruptcy protection in 1983 because of management problems and changes in fashion tastes. [ 5 ]
These loose, collarless pullovers were the first sweatshirts. A new division of the company, focusing solely on the production of sweatshirts, became the Russell Athletic Company. The sweatshirt's potential as a portable advertising tool was discovered in the 1960s when U.S. universities began printing their names on them to exhibit school pride.
Lucy Activewear (sometimes styled as "lucy" rather than "Lucy"), formerly known as Lucy.com, [3] was an American clothing retailer based in Alameda, California. Founded in November 1999 by former Nike executives, [4] it specialized in activewear for women including clothing intended for use during yoga. It designed, manufactured and sold its ...
The 2016 Russell Athletic Bowl was a post-season American college football bowl game played on December 28, 2016 at the Camping World Stadium in Orlando, Florida. The 27th edition of the Russell Athletic Bowl featured the West Virginia Mountaineers of the Big 12 Conference against the Miami Hurricanes of the Atlantic Coast Conference .