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This means that consumers' affective response to an ad influences their propensity to accept the ad claims related to the brand. That is, the more favorable feeling toward the ad the consumers have, the more ad claims they remember. Therefore, the relationship between Aad and Cb can be assumed. [7] Model 3. The reciprocal mediation hypothesis (RMH)
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The "Stand By Your Ad" provision (SBYA) of the Bipartisan Campaign Reform Act (BCRA, also known as the McCain–Feingold Act), enacted in 2002, requires candidates in the United States for federal political office, as well as interest groups and political parties supporting or opposing a candidate, to include in political advertisements on television and radio "a statement by the candidate ...
bKash started in 2011 as a joint venture between BRAC Bank Limited, Bangladesh, and Money in Motion LLC, United States of America. In April 2013, International Finance Corporation (IFC), a member of the World Bank Group, became an equity partner, in March 2014, Bill & Melinda Gates Foundation became an investor in the company, [10] and in April 2018 Ant Financial, the operators of Alipay (an ...
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The ad network acted as a broker, buying unsold ad space from multiple publishers and packaged them into audiences to be sold to advertisers. This second wave of advertiser-publisher relationships rapidly gained popularity as it was convenient and useful for buyers who often found themselves paying a lower price yet receiving enhanced targeting ...
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