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[4] The character Daisy Duke, played by Catherine Bach in The Dukes of Hazzard, wore very short cutoffs. The style became known in the 1970s as Daisy Dukes, a term used into the 2020s. [6] Very short denim shorts were the dominant style for both men and women of the 1970s. [7] In the 1980s, long jorts with high waists and light washes were popular.
Jordache Enterprises, Inc. (/ ˈ dʒ ɔːr d æ ʃ /) is an American clothing company that markets apparel, including shirts, jeans, and outerwear. [1] The brand is known for its designer jeans that were popular in the late 1970s and early 1980s.
Lucky Brand is an American denim company founded in Vernon, California in 1990 by Gene Montesano and Barry Perlman. [1] Lucky also produces other apparel, including activewear, outerwear, T-shirts, and professional attire.
Shorts would soon become more popular by the late 1960s as a result of the countercultural movement that defined the decade, and men and women started wearing jean shorts and other variants as the 1970s dawned. [6] It would become more common for men to wear shorts as casual wear in summer, but much less so in cooler seasons. [citation needed]
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7 for All Mankind; Aéropostale (clothing) Arizona Jean Co. Brittania Sportswear Ltd; Brutus Jeans; Buck Mason; Bugle Boy; Calvin Klein (fashion house) Chip and Pepper