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Ivory (French: Savon d'Ivoire) is an American flagship personal care brand created by the Procter & Gamble Company (P&G), including varieties of white and mildly scented bar soap that became famous for its claim of purity and for floating on water. Over the years, the brand has been extended to other varieties and products.
Originally, the bar soap floated like Procter & Gamble's Ivory bar soap. By the turn of the 20th century, Palmolive bar soap was the world's best-selling soap. Current Palmolive brand products include dishwashing liquid as well as personal care products such as shampoo, hair conditioner, body wash, bar soap and liquid hand-wash.
Dove’s original bar soap has a gentle formula that’s free from many ingredients people are often sensitive to, like fragrance, says Campbell. ... Softsoap Soothing Clean Aloe Liquid Hand Soap ...
Solo, liquid laundry detergent with fabric softener that was later merged into the Bold brand, and sold from 1979 to 1990. Star Soap and Star Naphtha Soap Chips; Stardust, dry chlorine bleach (extensively test-marketed during the 1960s) Sunshine Margarine; Swash, a range of laundry products and later a laundry appliance [28] [29]
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In the 1880s, Procter & Gamble began to market a new product, an inexpensive soap that floated in water. [12] The company called the soap Ivory. [12] William Arnett Procter, William Procter's grandson, began a profit-sharing program for the company's workforce in 1887. By giving the workers a stake in the company, he correctly assumed that they ...