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Strata Marketing Inc. is a Chicago, Illinois-based software company involved in connecting media buyers and sellers. It is part of FreeWheel, which is a division of Comcast. [1] As of 2010, it processes about $50 billion worth of media buys annually. [2]
Prior to the late 1990s, media buying was generally carried out by the media department of an advertising agency. The split between creative agencies and media agencies is often referred to as "unbundling". In 1999, WPP Group created MindShare from the media departments of its two advertising networks, Ogilvy & Mather and J Walter Thompson, now ...
In 2019, Mediaocean added the SpotX platform to its system and signed a contract with WideOrbit, a TV programmatic company. [10] In January 2020, Mediaocean acquired Paris-based media management software provider MBS. [11] Later that year, Mediaocean announced the acquisition of Chicago-based data science and media technology company 4C ...
Third Screen Media: Mobile advertising USA — [44] 15 May 2007: Adtech: Advertising technology provider DEU — [45] 23 July 2007: Tacoda: Advertising network USA $ 285,000,000 [46] 7 November 2007: Yedda Social Search ISR — [47] 7 November 2007: Quigo: Advertising network USA — [48] 5 February 2008: buy.at: Affiliate network USA — [49 ...
Plex also offers Plex Pass, an optional paid-subscription service that adds additional features to its server software and player apps such as mobile synchronization, metadata fetching for music, multi-user support, parental controls, over-the-top live TV and DVR, trailers, extras, and cross-selling offers.
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Many of the larger web publishers of the world use a supply-side platform to automate and optimize the selling of their online media space. [ 2 ] A supply-side platform interfaces on the publisher side to advertising networks and exchanges , which in turn interface to demand-side platforms (DSP) on the advertiser side.
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