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Hertz Global Holdings, Inc. (formerly The Hertz Corporation), known as Hertz, is an American car rental company based in Estero, Florida. The company operates its namesake Hertz brand, along with the brands Dollar Rent A Car , Firefly Car Rental and Thrifty Car Rental .
Thrifty Car Rental was established in 1958. [2] [3] The company completed an initial public offering (IPO) of common stock in 1987.It would grow in size by purchasing Ohio-based Snappy Car Rental for US$40,000,000 (equivalent to $98,319,463 in 2023) in May 1989.
Dollar Rent A Car was founded in Los Angeles, California, in 1965 by Henry J. Caruso. [1] It was purchased by The Chrysler Corporation for an undisclosed amount on August 15, 1990, and joined Chrysler's Pentastar Transportation Group in Tulsa, Oklahoma.
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By April 2010, negotiations had led Hertz to an offer of US$1.27 billion, which was increased to US$1.5 billion, but was rejected a third time by Dollar Thrifty shareholders. [28] [29] In July 2011, Hertz's bid was increased to US$1.91 billion, competing against rival Avis Budget Group's offer of US$1.55 billion. [30]
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