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"Sigma Boy" (Russian: "Сигма Бой") is a song by Russian bloggers 11-year-old Betsy and 12-year-old Maria Yankovskaya, released as a single by the record label Rhymes Music on 4 October 2024. [1] It became viral on TikTok and also charted on Spotify, YouTube, Shazam, Apple Music, and iTunes.
The music video for "Tik Tok" was directed by Syndrome. [52] It was shot in Kesha's old neighborhood and the car featured in the video belongs to her. [ 53 ] Kesha explained the experience saying, "the video I'm excited about because I actually got to shoot it in my old neighborhood and the guy driving my gold car is a friend of mine". [ 53 ]
The song went viral on TikTok, resulting in the original audio to receive over 100 million views on YouTube and pushing Sub Urban to sign a deal with Warner Records after topping Billboard ' s Alternative charts.
The video-sharing platform TikTok gained global popularity in the year 2019, and surpassed 2 billion mobile downloads worldwide in October 2020. [6] [7] TikTok has allowed many music artists to gain a wider audience, and has spawned several viral hit songs.
In July 2023, TikTok launched a new streaming service called TikTok Music, currently available only in Brazil and Indonesia. [110] This service allows users to listen to, download and share songs. [110] It is reported that TikTok Music features songs from major record companies like Universal Music Group, Sony Music and Warner Music Group. [110]
YouTube Music is a music streaming service developed by the American video platform YouTube, a subsidiary of Alphabet's Google. The service is designed with an interface that allows users to simultaneously explore music audios and music videos from YouTube-based genres, playlists and recommendations.
The single was written by G.E.M. and produced by Austrian songwriter Lupo Groinig. It was released via digital download and streaming on August 10, 2018, by Hummingbird Music. The accompanying music video for "Tik Tok" was filmed in Inner Mongolia, China and features actor Tender Huang.
TikTok does not allow direct paid advertisements of cosmetic surgeries on its platform, but cosmetic surgery clinics are able to promote their services using normal unpaid posts, as well as by paying influencers or giving them free surgeries in exchange for the influencer posting a video about their cosmetic surgery experience.