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Choosing the best deodorant for men from the wide range of options available can be tricky, from traditional antiperspirants that block sweat effectively to deodorants that keep you feeling fresh ...
Reviewed by Dr. Diana Rangaves, PharmD Struggling to find the right deodorant that keeps you feeling fresh all day? Our list of the best deodorants for men who sweat a lot is here to help.
Nivea (German pronunciation: ⓘ, [1] [2] stylized as NIVEA) is a German personal care brand that specializes in skin and body care. It is owned by the Hamburg-based company Beiersdorf Global AG. This was the origin of the Eucerin brand. Nivea comes from the Latin adjective niveus, nivea, niveum, meaning "snow-white". [3]
The product was received well and therefore was followed by Old Spice for men in 1938. [4] The men's products included shaving soap and aftershave lotion, marketed with a nautical theme. Sailing ships in particular were used for the brand's packaging. The original ships used on the packaging were the Grand Turk and the Friendship.
Between 1942 and 1957, the market for deodorants increased 600 times to become a $70 million market. Deodorants were originally marketed primarily to women, but by 1957 the market had expanded to male users, and estimates were that 50% of men were using deodorants by that date. The Ban Roll-On product led the market in sales. [18]
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