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Once the strategic plan is in place, retail managers turn to the more managerial aspects of planning. A retail mix is devised for the purpose of coordinating day-to-day tactical decisions. The retail marketing mix typically consists of six broad decision layers including product decisions, place decisions, promotion, price, personnel and ...
A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. [ 1 ] [ 2 ] A private-label brand is almost always offered exclusively by the firm that owns it.
Assortment strategies are used by retailers in brick-and-mortar and ecommerce to decide on a daily basis how to allocate inventory to their stores as part of their merchandise planning processes. Such strategies are integral for retailers because they directly affect how their customers interact with their merchandise, and therefore, their brand.
A boutique is a small store offering a select range of fashionable goods or accessories. The term boutique, in retail and services, appears to be taking on a broader meaning with popular references to retail goods and retail services such as boutique hotels, boutique or craft beers, boutique investments etc. [ 6 ]
Retailers may consider a range of both qualitative and quantitative factors to evaluate to potential sites under consideration. Macro factors include market characteristics (demographic, economic and socio-cultural), demand, competition and infrastructure (e.g. the availability of power, roads, public transport systems).
Famously known for his intricate tailoring and attention to detail, Marchitelli's fitting sessions can range between 30 minutes to three hours "depending on how many fabrics the guys want to go ...
[12] [13] Virtual idols can be considered an idol good themselves as they can be bought and sold. [10] An idol can have a tremendous effect on sales of merchandise, an example being David Beckham upon his arrival at Real Madrid in 2003, with an Adidas spokesman stating, "Put Beckham's name on any product and Real Madrid didn't stop selling". [14]
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