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Fernandes Guitars is a guitar brand of Japanese marketing company Fernandes Co. Ltd. It is one of two guitar brands belonging to the company, the other being Burny Guitars which are Gibson guitar replicas. [1] Its parent company originated in 1969 as Saito Musical Instruments before changing its name to Fernandes in 1972. The company started as ...
The Fernandes company was established in 1969 in Japan. Its Burny brand was used for the Gibson replica guitars while the Fernandes brand was used for the Fender replica guitars. Fernandes initially made acoustic guitars and started making electric guitars in late 1973. The Burny Les Paul models first appeared in 1975.
“Made in Japan guitars were unsung heroes for a long time,” Reverb’s Director of Analytics (and resident guitar expert) Cyril Nigg tells SPIN. “They initially started as replicas of ...
In Japan, Fender was also losing sales to Japanese guitar brands such as Tōkai, Greco and Fernandes. Since Japanese labor and production costs were much lower than in the United States, Fender moved the lower-priced Fender guitar production to Japan and began negotiations with several Japanese musical instrument distributors.
Tokai is a family owned business which began as a maker or harmonicas and pianos. They started producing guitars in the mid 1960s and have since built instruments for many well-known brands including C. F. Martin, Fender and Fernandes. [17] They also sell guitars under their own brands. [18] Yamaki 1967 Suwa, Nagano: Founded by Kazuyuki ...
Ken has used many different guitars in his career, including Gibsons and Steinbergers, but he is best known for playing the Fernandes and Fender brands. From circa 1995 [19] to 2009, Ken was an endorser of Japan-based Fernandes Guitars.