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Lamp was the first televised commercial produced by Crispin Porter + Bogusky (CP+B) for IKEA. The agency received the contract in early 2002, taking over from the Minneapolis-based advertising agency Carmichael Lynch, who had held the IKEA account since 2000, when the furniture chain ended its 11-year partnership with Deutsch Inc. [1] According to CP+B partner Alex Bogusky, the idea behind ...
Gooseneck lamps are often used to position a light for reading, or in industry, to provide spot illumination for machining operations. These lamps can come in any color. Gooseneck lamps may be free standing floor lamps, desk lamps, or have magnetic bases in industrial applications.
A lamp using a gooseneck. A gooseneck is a semi-rigid, flexible joining element made from a coiled metal hose. Similar to its natural counterpart, it can be bent in almost any direction and remain in that position. [1] Areas of application for goosenecks are movable brackets for lights, magnifying glasses, microphones and other devices. [2]
The first stores outside Sweden were opened in Norway (1963) and Denmark (1969). [23] The stores spread to other parts of Europe in the 1970s, with the first store outside Scandinavia opening in Switzerland (1973), followed by West Germany (1974), [23] Japan (1974), Australia, Hong Kong (1975), Canada (1976), [24] Singapore and the Netherlands (1978). [25]
A typical mogul floor lamp. A mogul lamp or six way lamp is a floor lamp which has a large center light bulb surrounded by three (or four) smaller bulbs that may be candelabra-style or standard medium-base bulbs, each mounted base-down.
A decorative lighting device that projects a gobo. Components from right to left are the lamp house, the gobo itself (in this case a grid made of wires), and the focusing lens. In a theatrical unit, all three would be in an enclosure to prevent light spillage. The insert at lower right shows the pattern this device projects.