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  2. Cost–benefit analysis - Wikipedia

    en.wikipedia.org/wiki/Costbenefit_analysis

    Costbenefit analysis (CBA), sometimes also called benefitcost analysis, is a systematic approach to estimating the strengths and weaknesses of alternatives.It is used to determine options which provide the best approach to achieving benefits while preserving savings in, for example, transactions, activities, and functional business requirements. [1]

  3. Buyer decision process - Wikipedia

    en.wikipedia.org/wiki/Buyer_decision_process

    It can be seen as a particular form of a costbenefit analysis in the presence of multiple alternatives. [1] [2] Common examples include shopping and deciding what to eat. Decision-making is a psychological construct. This means that although a decision cannot be "seen", we can infer from observable behavior that a decision has been made.

  4. Pricing strategies - Wikipedia

    en.wikipedia.org/wiki/Pricing_strategies

    Price proportion cost: The price proportion cost refers to the percent of the total cost of the end benefit accounted for by a given component that helps to produce the end benefit (e.g., think CPU and PCs). The smaller the given components share of the total cost of the end benefit, the less sensitive buyers will be to the components' price.

  5. Value (marketing) - Wikipedia

    en.wikipedia.org/wiki/Value_(marketing)

    Value in marketing, also known as customer-perceived value, is the difference between a prospective customer's evaluation of the benefits and costs of one product when compared with others. Value may also be expressed as a straightforward relationship between perceived benefits and perceived costs: Value = Benefits - Cost .

  6. Rational choice model - Wikipedia

    en.wikipedia.org/wiki/Rational_choice_model

    The theory originated in the eighteenth century and can be traced back to the political economist and philosopher Adam Smith. [2] The theory postulates that an individual will perform a costbenefit analysis to determine whether an option is right for them. [3]

  7. Triple bottom line cost–benefit analysis - Wikipedia

    en.wikipedia.org/wiki/Triple_bottom_line_cost...

    Triple bottom line (TBL or 3BL) is an accounting framework widely adopted by large organizations since its introduction in 1994 by John Elkington. [9] Organizations can use it to evaluate their performance in a broader perspective to create greater business value [10] or to make decisions on where to allocate resources for the highest organizational return for all key stakeholders.

  8. Customer value proposition - Wikipedia

    en.wikipedia.org/wiki/Customer_value_proposition

    Customer Value Management was started by Ray Kordupleski in the 1980s and discussed in his book, Mastering Customer Value Management. A customer value proposition is a business or marketing statement that describes why a customer should buy a product or use a service. It is specifically targeted towards potential customers rather than other ...

  9. Managerial economics - Wikipedia

    en.wikipedia.org/wiki/Managerial_economics

    Where there is excess demand, sellers can benefit by increasing the price. The inverse applies to excess supply. Production theory; Production theory describes the quantity of a good a business chooses to produce. [17] This decision is informed by a variety of factors, including raw material inputs, labor, and capital costs like machinery. [17]