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Kind LLC (doing business as Kind Healthy Snacks), stylized as KIND, is an American snack food company based in New York City. It was founded in 2004 by Daniel Lubetzky . [ 1 ] Since 2020, it has been a subsidiary of Mars Inc .
Daniel Lubetzky is the son of Sonia and Roman Lubetzky. Lubetzky's father, a Holocaust survivor and a Lithuanian Ashkenazi Jew, [5] was a partner in International Bonded Warehouses and United Export Trading Association, two duty-free shop chains with headquarters in Laredo, Texas. [6]
In 2004, frustrated by the dearth of healthy snacks in New York supermarkets, Lubetzky launched KIND—a first-of-its-kind fruit and nut bar that he’d eventually sell to Mars for $5 billion ...
By 2019, Kind was selling nearly 460 million bars per year, compared with 20 million in 2009. Annual sales reached about $1.5 billion before its sale, according to the New York Times.Although ...
Daniel Lubetzky, the founder of Kind Snacks, is joining “Shark Tank” as the series’ first new regular investor in more than 10 years. Lubetzky joins Season 16’s panel of regulars — which ...
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