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The slogan has been used in every De Beers ad since 1948 and continues to be used today. [2] In 1989, Gerety was honored at the 50th Anniversary for N.W. Ayers and De Beer’s anniversary in London for her work with De Beers. [5] Advertising Age named “A Diamond is Forever” the slogan of the 20th century in 1999. [6]
N. W. Ayer & Son was a Philadelphia advertising agency founded in 1869. It called itself the oldest advertising agency in the United States. Named by Francis Ayer after his father N. W. Ayer, it ventured into advertising in 1884. It created a number of memorable slogans for firms such as De Beers, AT&T and the U.S. Army.
Free is best remembered for the controversial 1971 advertising slogan for National Airlines, "I'm Cheryl – Fly Me." The slogan caused women's rights groups to protest outside his office in New York City carrying signs reading "I'm Bill-Fire Me." The campaign's notoriety paid off for National, and they saw an increase in revenue per passenger ...
The question of whether advertising reflects society or shapes society, can be seen in European models that diverged from the American style. In France, Michelin dominated the tire industry and was one of the leading advertisers; to this day its famous guidebooks are very widely used by upscale travelers.
"Beechams Pills: Worth a guinea a box" slogan from August 1859. In August 1859, Thomas Beecham, founder of the British firm Beechams, created a slogan for Beecham's Pills: "Beechams Pills: Worth a guinea a box", which is considered to be the world's first advertising slogan, helping the company become a global brand. [5]
So read on to revisit some of the most memorable food and drink product slogans in history, and keep in mind that at the end of the day, packaged food is just food in a box and in many cases it's ...
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"Never Stop Improving." That's the tagline of Lowe's new branding strategy and TV ad campaign, which kicked off Monday.But "Never Stop Improving" is more than just a tag line for the $48.8 billion ...