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The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
"50% Off" received critical acclaim. On Rotten Tomatoes, it garnered a perfect 100% rating with an average score of 8.14/10 based on 15 reviews. The site's critical consensus is, " '50% Off' is no bargain chapter, settling the season into Better Call Saul ' s familiar pace while taking big strides in coalescing the series' parallel worlds." [2]
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