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In September, during Navratri, a condom ad featuring actress Sunny Leone caused outrage in Gujarat. [3] [4]In September, an Australian ad depicting Indian god Ganesha with lamb caused major controversy in nation.
The Incredible Campaigns Marketing Executives Wish They’d Thought Of Themselves. In the ever-evolving landscape of marketing, there are rare moments when a campaign emerges, capturing the hearts ...
Prominent examples of fake news-spreading websites and online resources include OpIndia [40] [41] and Postcard News. [ 42 ] [ 43 ] According to the BBC News , many of the fake news websites were operated by an Indian company called the Srivastava Group, responsible for anti-Pakistan lobbying efforts in Europe and linked to spreading fake news ...
The Amul girl is an advertising mascot used by the Indian dairy brand Amul. The mascot is a hand-drawn cartoon of a young Indian girl dressed in a polka-dotted frock with blue hair and a half-pony tied up. [1] The Amul girl advertising has often been described as one of the best Indian advertising concepts because of its humour. [2]
Ambush marketing or ambush advertising is a marketing strategy in which an advertiser "ambushes" an event to compete for exposure against other advertisers. The term was coined by marketing strategist Jerry Welsh, while he was working as the manager of global marketing efforts for American Express in the 1980s. Most ambush marketing campaigns ...
According to a report by PRCAI titled ‘State of the Industry Survey 2019’, PR industry in India grew 12% to reach Rs 1,600 cr in 2019. [1] [2] Though conventional Media Relations continues to be the key revenue source for agencies, the revenue share of digital and social media services increased from 12 per cent in FY18 to 16 per cent in FY19.
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Brand India is a phrase used to describe the campaign India is using to attract business. Basically the campaign is to project the attractiveness of India as an emerging destination for business in the fields of service sector , manufacturing , information technology , infrastructure , information technology enabled services , etc.