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As a result, new productive branches emerged within the company. With diversification underway, the company launched liquid cleansers, creams for skin care, the first shampoo for delicate clothes, and the first fabric softener in Mexico, known as Suavitel.
The Sun Products Corporation (now Henkel North American Consumer Goods Inc.) was a United States–based manufacturer of laundry detergent, fabric softeners, and other household cleaning products. With annual sales of $2.0 billion, the company's brands included All, Wisk (discontinued), Snuggle , Sun, Surf , and Sunlight .
Fabric softener reduces the absorbency of textiles, which adversely affects the function of towels and microfiber cloth. [ 7 ] [ failed verification ] Formerly, the active material of most softeners in Europe, the United States, and Japan, was distearyldimethylammonium chloride (DSDMAC) or related quat salts.
Comfort was the first fabric softener to be launched in the UK in 1969. Today Comfort is a global brand, operating in Europe, Asia, Latin America and the Middle East. 1984 saw the launch of the first concentrated fabric softener for Comfort, which was three times more concentrated than regular fabric conditioner.
Snuggle is a brand of fabric softener sold by Henkel North American Consumer Goods in the United States and Canada. The brand was introduced in 1983 by Unilever. [4] The product is available in sheets or liquid (in concentrate and ready-to-use forms).
Jo-Ann Stores, LLC, more commonly known as Jo-Ann (stylized as JOANN), is an American fabric and crafts retail company based in Hudson, Ohio. It operates the retail chains JOANN Fabrics and Crafts and Jo-Ann Etc. As of March 2020, Joann has 865 stores in 49 states. Joann was privately owned by Leonard Green & Partners before going public in 2021.