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Hyundai's parent company, Hyundai Motor Group, invested heavily in the quality, design, manufacturing, and long-term research of its vehicles. It added a 10-year or 100,000-mile (160,000 km) warranty to cars sold in the United States and launched an aggressive marketing campaign.
In 2006, J.D. Power and Associates' quality ranking, overall the Hyundai brand ranked 3rd, just behind Porsche and Lexus, and beating longtime rival Toyota. [7] But Hyundai's ranking fell to twelfth in 2007. [8] However, in 2009, Hyundai was the Highest Ranked Non-Premium Nameplate in the J.D. Power and Associates Initial Quality Study. [9]
Korean auto giant Hyundai and its corporate cousin Kia , which said Wednesday that they would jointly recall over 1.8 million vehicles in the U.S. to fix a faulty brake-light switch, now say they ...
However, the cars were of low quality and often broke down. This led to Hyundai having a poor reputation in the United States. With this initial success in the export market, the company began in 1989 to produce models, designed in-house and manufactured with its own technology, starting with the Sonata, a medium-sized sedan. The Sonata ...
Hyundai’s range-topping Ioniq 9 EV moves the brand further upmarket with its poshest, most stylish model yet. It fulfils the brief of a seven-seat all-electric SUV better than any other ...
In 1947, Hyundai Togun (Hyundai Engineering and Construction), the initial company of the Hyundai Group, was established by Chung Ju-yung. [3] Hyundai Construction began operating outside of South Korea in 1965, initially entering the markets of Guam, Thailand and Vietnam. [4] In 1950, Hyundai Togun was renamed Hyundai Construction. In 1958 ...