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  2. Negative campaigning - Wikipedia

    en.wikipedia.org/wiki/Negative_campaigning

    Negative campaigning is the process of deliberately spreading negative information about someone or something to worsen the public image of the described. A colloquial, and somewhat more derogatory, term for the practice is mudslinging .

  3. Advertising and marketing controversies in the Philippines

    en.wikipedia.org/wiki/Advertising_and_marketing...

    The new campaign was launched in June 27, 2023 and was accompanied by a launch video which was supposed to showcase various tourist destinations in the Philippines. The launch video for the campaign sparked outrage from the Internet when it was discovered to include stock footage of foreign tourist destinations of Brazil, Indonesia, Switzerland ...

  4. Attack ad - Wikipedia

    en.wikipedia.org/wiki/Attack_ad

    Attack ads often form part of negative campaigning or smear campaigns, and in large or well-financed campaigns, may be disseminated via mass media. An attack ad will generally unfairly criticize an opponent's political platform, usually by pointing out its faults. Often the ad will simply make use of innuendo, based on opposition research ...

  5. Push poll - Wikipedia

    en.wikipedia.org/wiki/Push_poll

    Instead, the push poll is a form of telemarketing-based propaganda and rumor-mongering masquerading as an opinion poll. Push polls may rely on innuendo, or information gleaned from opposition research on the political opponent of the interests behind the poll. Generally, push polls are viewed as a form of negative campaigning. [1]

  6. Research strategies of election campaign communication ...

    en.wikipedia.org/wiki/Research_strategies_of...

    Election campaign communication can be examined using one single research method or a multitude of methods. A "multimethod study on the role of television during the European election campaign" in 1979 has been conducted by Jay Blumler, combining survey research of party-representatives and voters with a "content analysis of campaign reporting ...

  7. List of political slogans - Wikipedia

    en.wikipedia.org/wiki/List_of_political_slogans

    Better dead than Red – anti-Communist slogan; Black is beautiful – political slogan of a cultural movement that began in the 1960s by African Americans; Black Lives Matter – decentralized social movement that began in 2013 following the acquittal of George Zimmerman in the shooting death of African American teen Trayvon Martin; popularized in the United States following 2014 protests in ...

  8. Opposition research - Wikipedia

    en.wikipedia.org/wiki/Opposition_research

    Often the information is video footage gathered in campaign-funded "tracker programs" wherein videographers use candidates' itineraries to track them and record as many remarks as possible, since anything they say can and will be used against them, as was the case in former Senator George Allen's "macaca moment."

  9. List of Philippine presidential campaign slogans - Wikipedia

    en.wikipedia.org/wiki/List_of_Philippine...

    Villar's campaign highlighted his roots in an effort to relate to the masses. A billionaire, Villar emphasized on his campaign that he grew up poor, as exemplified in his campaign jingle "Naging Mahirap", and that the diligence and perseverance led him to his current standing and that he is willing to use the same traits to address the issue of poverty.