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A revenue model identifies which revenue source to pursue, what value to offer, how to price the value, and who pays for the value. [1] It is a key component of a company's business model. [2] A revenue model primarily identifies what product or service will be created and sold in order to generate revenues.
Freemium is a revenue model that works by offering a product or service free of charge (typically digital offerings such as software) while charging a premium for ...
Dynamic pricing, also referred to as surge pricing, demand pricing, or time-based pricing, and variable pricing, is a revenue management pricing strategy in which businesses set flexible prices for products or services based on current market demands. It usually entails raising prices during periods of peak demand and lowering prices during ...
A bi-monthly journal, Journal of Revenue and Pricing Management provides an international forum for research in revenue management and pricing. It publishes applied research papers, case studies, models and theories, along with new trends and future ideas by experts and practitioners.
Revenue-oriented pricing: (also known as profit-oriented pricing or cost-based pricing) - where the marketer seeks to maximize the profits (i.e., the surplus income over costs) or simply to cover costs and break even. [3] For example, dynamic pricing (also known as yield management) is a form of revenue oriented pricing.
Price optimization utilizes data analysis to predict the behavior of potential buyers to different prices of a product or service. Depending on the type of methodology being implemented, the analysis may leverage survey data (e.g. such as in a conjoint pricing analysis [7]) or raw data (e.g. such as in a behavioral analysis leveraging 'big data' [8] [9]).