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  2. Digital display advertising - Wikipedia

    en.wikipedia.org/wiki/Digital_display_advertising

    The video is an example of display advertising used for commemorating 27 years of Nike's Air Max shoes. The video advertising aimed at creating brand awareness among users and convincing them to watch the Hangout and purchase products from the display advertising itself. Consumers were able to shop by clicking the display advertising.

  3. Newspaper display advertising - Wikipedia

    en.wikipedia.org/wiki/Newspaper_display_advertising

    Classified ads can either be normal classified texts or classified display ads. Classified display ads are cheaper than regular display ads - and appear in smaller width sizes in the classified columns. Display Ads are generally 6-7 times more expensive than classified display advertisements. Typically, newspaper display ads are used by larger ...

  4. Point of sale display - Wikipedia

    en.wikipedia.org/wiki/Point_of_sale_display

    A point-of-sale display (POS display) is a specialised form of sales promotion that is found near, on, or next to a checkout counter (the "point of sale"). They are intended to draw the customers' attention to products, which may be new products, or on special offer, and are also used to promote special events, e.g. seasonal or holiday-time sales.

  5. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    An example of display advertising featuring geotargeting. Display advertising conveys its advertising message visually using text, logos, animations, videos, photographs, or other graphics. Display advertising is ubiquitous across online systems including websites, search engines, social media platforms, mobile applications and email.

  6. Interactive advertising - Wikipedia

    en.wikipedia.org/wiki/Interactive_advertising

    Most of these variables include structural elements, such as ad types, formats and features. This does not mean that consumers never control the structure of the interactive ads. Display ads, companion ads, sponsored posts, hyperlinks and non-carrier websites are examples of advertiser controlled interactive advertising.

  7. Advertising campaign - Wikipedia

    en.wikipedia.org/wiki/Advertising_campaign

    An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.

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