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The Global Brand Database supports multiple languages, allowing users to perform searches using keywords, trademark names, owners' names, and other relevant criteria in their preferred language. This multilingual capability enables users to search for trademarks using local or international terminology, enhancing the usability and effectiveness ...
Unlike the names in the list above, these names are still widely known by the public as brand names, and are not used by competitors. Scholars disagree as to whether the use of a recognized trademark name for similar products can truly be called "generic", or if it is instead a form of synecdoche .
The search should also include looking at both words and designs. To search for similar designs in the USPTO database, design search codes must be used. [79] In Canada, a NUANS search is necessary before registering a trademark, or corporate name. WIPO's Global Brand Database provides international access to trademarks and emblems. [80]
Genericization may be specific to certain professions and other subpopulations. For example, Luer-Lok (Luer lock), [9] Phoroptor (phoropter), [10] and Port-a-Cath (portacath) [11] have genericized mind share among physicians due to a lack of alternative names in common use: as a result, consumers may not realize that the term is a brand name rather than a medical eponym or generic term.
CSK operated its stores under four brand names: Checker Auto Parts, founded in 1969 in Phoenix, Arizona by Jacob Edward Henegar, with 442 stores [citation needed] in the Southwestern, Rocky Mountain, and Northern Plains states and Hawaii. Schucks Auto Supply, founded in 1917, with 226 stores [citation needed] in the Pacific Northwest and Alaska.
Official mark symbol, U+24C2 Ⓜ CIRCLED LATIN CAPITAL LETTER M, used in Canada also has an to indicate that a name or design used by Canadian public authorities is protected. Warenzeichen grapheme, U+1F12E CIRCLED WZ , used in some German publications, especially dictionaries, as informative and independent of the actual protection status of ...
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