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Lamp was the first televised commercial produced by Crispin Porter + Bogusky (CP+B) for IKEA. The agency received the contract in early 2002, taking over from the Minneapolis-based advertising agency Carmichael Lynch, who had held the IKEA account since 2000, when the furniture chain ended its 11-year partnership with Deutsch Inc. [1] According to CP+B partner Alex Bogusky, the idea behind ...
A lamp using a gooseneck. A gooseneck is a semi-rigid, flexible joining element made from a coiled metal hose. Similar to its natural counterpart, it can be bent in almost any direction and remain in that position. [1] Areas of application for goosenecks are movable brackets for lights, magnifying glasses, microphones and other devices. [2]
A gooseneck lamp. A gooseneck lamp is a type of light fixture in which a lamp or lightbulb is attached to a flexible, adjustable shaft known as a "gooseneck" to allow the user to position the light source without moving the fixture or item to be illuminated. [1]
The joints and spring tension allow the lamp to be moved into a wide range of positions which it will maintain without being clamped. [3] [4] Carwardine applied to be a patent, number 404,615, [5] for a design using the mechanism on 4 July 1932, and manufactured the lamp himself in the workshops of his own company, Cardine Accessories, in Bath. [6]
Fluorescent lamp tubes are often straight and range in length from about 100 millimeters (3.9 in) for miniature lamps, to 2.43 meters (8.0 ft) for high-output lamps. Some lamps have a circular tube, used for table lamps or other places where a more compact light source is desired.
A 50-hour-life projection bulb, for instance, is designed to operate only 50 °C (122 °F) below that melting point. Such a lamp may achieve up to 22 lumens per watt, compared with 17.5 for a 750-hour general service lamp. [76] Lamps of the same power rating but designed for different voltages have different luminous efficacy.